How are you standing out? Too many stocks
There are around 10,000 stock symbols to choose from in the US including stocks from NASDAQ, NYSE, AMEX, OTC Bulletin board, etc.
There are around 50,000 stock symbols to choose from worldwide including London Stock Exchange (LSE), Deutsche Borse (incorporates Frankfurt Stock Exchange), Bolsas y Mercados Espanoles (BME), Shanghai Stock Exchange (SSE), Hong Kong Exchanges (HKEx), Bolsa de Comercio de Buenos Aires (Buenos Aires Stock Exchange), among many others.
It takes multiple exposures of your equity story for an investor start to start to consider your stock
In the advertising world, the mere-exposure effect suggests that consumers need not cognize advertisements: the simple repetition is enough to make a 'memory trace' in the consumer's mind and unconsciously affect their consuming behavior.
Are you communicating with potential and current investors on planned frequency and purposely delivery the same equity story over and over?
Online video consumption continues to surge, and has most recently outpaced TV consumption. Are you using online video to connect with investors?
In 2012 182 million US Internet users watched online video. The industry has seen record-breaking numbers of both content videos watched and video ads viewed during that period.
From sports to politics, video has become a pop culture phenomenon. 2012 saw the emergence of the first "Online Olympics" and the first "digital election" due to the number of online videos streamed and social media impressions of both.
Video content has become a standard in email marketing, as it greatly increases the likelihood of email opens. How are you using video in your investor relations initiatives?
Press releases with video content can boost number of viewers
According to PR Newswire 2012 Web Analytics study reveals that a press release with multimedia assets such as photos, video and downloadable files can boost the number of press release viewers by nearly 10 times (9.7x).
At Stock Up News every executive video interview is accompanied by a multimedia press release.
Conclusion: Plan on more video for your investor relations initiatives
Online video helps you tell a richer story, reach a wider audience, drive deeper engagement and integrate immediate action into your investor relations message.
In summary, you are going to see much more video, across many more screens. Plan for it, and if you haven't already done so, hit the "play" button and be on our show regularly.